Top 5 richest Penn State Nittany Lions based on NIL
(BVM) – Name, image and likeness deals have reshaped the college sports landscape, and the Penn State Nittany Lions are embracing the financially rewarding opportunities that NIL presents.
Head coach James Franklin said it best when he directly spoke to fans about the importance of NIL:
“Our staff has done an amazing job of bringing in high-level players that uphold the standard of wearing the Blue and White,” Franklin said. “Now we must ensure we do everything we can to guarantee our roster is the best it possibly can be for this upcoming season. Happy Valley United has launched Retain The Roar, a campaign to raise $500,000 for Penn State football NIL. Now we need your help.”
Talent and marketability are the name of the game, with NIL collectives and brand deals playing a crucial role in securing athletes’ financial futures.
With that in mind, check out which five Penn State Nittany Lions athletes have the highest NIL valuations. The financial data is sourced from On3, the industry’s leading index for analyzing “roster value performance, influence, exposure and deal data” to estimate the “projected annual dollar value” for these athletes.
