BKB has appointed former DAZN and IMG executive Michael Ridout as managing director of its UK business, with responsibilities spanning international growth. He’ll lead commercial development and partnerships, bringing experience selling and distributing UFC and boxing rights as the promotion pursues new ways to reach fans.

By the Numbers
  • Ridout spent more than 17 years at IMG.
  • He joined DAZN in May 2024 and left in August 2026.
Yes, But

Ridout’s experience is rooted in established broadcast and sports-rights businesses, while BKB is also testing social platforms as a way to reach audiences directly.

State of Play
  • BKB’s UK operation and wider international business will fall within Ridout’s remit.
  • The promotion has used TikTok for a preliminary card, alongside talkSPORT and VICE TV YouTube distribution for the main card.
What's Next

Ridout will work with BKB’s executive team to pursue commercial opportunities, strategic partnerships and audience growth.

Bottom Line

BKB is bringing in a combat-sports media veteran to turn its broadcast relationships and expanding distribution strategy into a stronger business in the UK and beyond.