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Jared McCain, Duke basketball commit, racks up NIL deals

Jared McCain, Duke basketball commit, racks up NIL deals
Centennial High School senior and Duke basketball commit Jared McCain has racked up numerous NIL deals, making him one of the more lucrative high school athletes. (Credit: Joe Camporeale/USA TODAY Sports)

CORONA, Calif. (BVM) – Five-star basketball recruit Jared McCain is used to the spotlight. As a Duke University basketball commit, the 6-foot-4, 195-pound senior has had plenty of eyes on him during his young basketball career and is set to have even more attention once he joins the program in Durham, North Carolina.

This popularity has leaked into McCain’s social media following as well as he has become one of the most followed high school athletes in the entire country. The 18-year-old is a TikTok star with 1.7 million followers on the platform, but he also has significant supporters on Instagram and Twitter with 503,000 and 8,600 thousand followers respectively, giving him a grand total of 2.2 million followers across all three sites.

Given his success both on the court and with his social media followings, it comes as no surprise that companies have taken notice. This is significant because California, unlike other states, gives high school athletes the same access to name, image and likeness deals as collegiate athletes, allowing them to profit off of their own brand.

McCain has taken this rule and ran with it. So far during the buildup to his senior campaign, McCain has added NIL deals with Crocs, Lemon Perfect and became the first male athlete to sign with Champs Sports. Though nothing has officially been announced in terms of a deal, McCain also appeared in a post for clothing company Ryoko Rain on Sept. 26.

As a junior last season, McCain proved why he is one of the top players in the country, averaging 23 points, six rebounds, three assists and a steal in 33 games. He helped Centennial High School to a 33-1 record and the CIF Open Division state title. He was named the state’s Gatorade Player of the Year for his standout performance.

The star shooting guard starred for the 2022 USA Basketball Men’s U18 National Team which competed in the 2022 FIBA U18 Americas Championship in Tijuana, Mexico over the summer. During the tournament, McCain helped lead Team USA to a gold medal.

A consensus five-star recruit, McCain is ranked as the No. 18 player in the Class of 2023 in 247Sports’ Composite Rankings while being listed as the No. 16 player in the ESPN100. Given his strong status, McCain had his option of top programs to choose from, but ultimately committed to the Duke Blue Devils in February.

Jared McCain Caleb Foster Derek Lively II Duke men's basketball
Feb 7, 2022; Durham, North Carolina, USA; Duke Blue Devils recruit Jared McCain (left) 2023 commit Caleb Foster (center) and 2022 commit Derek Lively II (right) pose for pictures with students during the second half against the Virginia Cavaliers at Cameron Indoor Stadium. The Cavaliers won 69-68. (Credit: Rob Kinnan/USA TODAY Sports)

With his senior season approaching, don’t expect McCain to slow down with his play on the court or his deals off of it. Currently holding an NIL valuation of $984,000 and a per post value of $10,500, McCain is one of the biggest potential money earners in the sport and, once he gets to Duke, those numbers should continue to rise. While McCain has been used to the spotlight for years now, he shouldn’t expect it to get dimmer in the near future.