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10 college football players with luxury cars in NIL era
College football player Shedeur Sanders has acquired multiple cars thanks to NIL. (Courtesy: @MercedesBenzUSA/X

10 college football players with luxury cars in NIL era

BOULDER, Colo. (BVM) – College football players are driving around in very expensive cars thanks to deals made in their name, image and likeness (NIL). 

Many can recall that former Longhorns running back Bijan Robinson was able to lease a Lamborghini after striking a NIL deal with a dealership. Former Ohio State QB C.J. Stroud swapped his Bentley for a Mercedes G Wagon (valued at $200,000) to promote the brand. Former Kansas State RB Deuce Vaughn drove off with a Porsche Cayenne thanks to an endorsement deal with Robbins Motor Company.

Basically, some student-athletes are temporarily or permanently gifted luxury vehicles in return for promotional activities. However, athletes can be subject to paying taxes on the vehicle, as explained by On3. Other student-athletes are actually able to purchase a six-figure car themselves thanks to money made from different endorsement deals.  

Ranked from least expensive to most expensive cars – check out what some current college football players are driving around in that may be sparking jealousy in the locker rooms. 

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