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Top 10 richest men’s college basketball stars based on NIL
Nov 19, 2023; Los Angeles, California; USC basketball player Bronny James at an NBA game between the Los Angeles Lakers and the Houston Rockets. (Credit: Kiyoshi Mio-USA TODAY Sports)

Top 10 richest men’s college basketball stars based on NIL

LOS ANGELES (BVM) –  College athletes have the potential to make millions of dollars off their name, image and likeness. Basketball players in particular are booking lucrative NIL deals with some of the biggest brands in the world. 

Successful student-athletes are in large part making money thanks to paid sponsorship deals. Notably, the NCAA prohibits schools from paying athletes directly and so the organization has been trying to crack down on “pay-for-play” arrangements. 

Check out the college basketball players who are making the most money in NIL compensation for the 2023-24 season. The data provided is collected by On3, which analyzes “performance, influence and exposure” to estimate the “projected annual dollar value” for college athletes.

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