Last weekend's women's basketball conference tournaments broke attendance and viewership records, with the Big Ten, SEC, Pac-12, and ACC showcasing exhilarating games. The Big Ten tournament sold out for the first time, culminating in Caitlin Clark's Iowa winning a three-peat in a thrilling overtime final. Approximately 109,000 fans attended the Big Ten tournament, and the title game on CBS drew over 3 million viewers, making it the most-watched women's conference tournament game ever.

The Big Picture

Women's basketball conference tournaments set new benchmarks with record attendance and TV viewership, highlighting the growing popularity and excitement around the sport.

By the Numbers
  • Big Ten title game viewership: Over 3 million on CBS, with 4.45 million during overtime
  • SEC championship game attendance: 13,163 fans
  • Pac-12 championship game viewership: Average of 1.4 million on ESPN
State of Play
  • Record-breaking attendance and viewership at women's basketball conference tournaments
  • Teams like South Carolina, Iowa, and Notre Dame showcased strong performances
What's Next

The success of women's basketball conference tournaments sets the stage for increased interest and support in the sport, potentially leading to more televised games and broader fan engagement.

Bottom Line

Women's basketball conference tournaments shattered records in attendance and TV viewership, signaling a significant growth in the sport's popularity and setting a promising trajectory for its future.