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Top 5 richest Texas Longhorns based on NIL
Credit: © Sara Diggins/American-Statesman/USA TODAY NETWORK

Top 5 richest Texas Longhorns based on NIL

(BVM) – Name, image and likeness deals have transformed college sports, and the Texas Longhorns are taking full advantage of the financially lucrative NIL opportunities. 

In fact, Longhorns athletes rank No. 2 in the nation for securing the most NIL deals, according to a report by JustGamblers, which analyzed On3’s NIL deal tracker data from March 2021 to May 2024. 

Talent and marketability is the name of the game. Not only has UT Athletic’s NIL collective, Texas One Fund, signed countless athletes – but many more UT players have secured their own NIL brand deals with local businesses and global brands to secure their financial futures.  

With that in mind, check out which five Texas Longhorns athletes have the highest NIL valuations. The financial data is sourced from On3, the industry’s leading index for analyzing “performance, influence and exposure,” to estimate the “projected annual dollar value” for these athletes. 

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