Top 5 richest Texas Longhorns based on NIL

2. Quinn Ewers 

Ewers, with a $2.1 million NIL valuation, isn’t shy with brand deals and has nearly turned his social media feed into one giant advertisement. In just the past two months, he’s promoted Nicholas Air, C4 Energy, Dr Pepper, Athletic Brewing Co, Rhoback and Hulu to his 240,000 Instagram followers. 

The reported NIL earnings are substantial. He earned about $150,000 from his deal with Rhoback, per On3. Appearing on the cover of EA Sports College Football 25 came from a deal reportedly valued at $200,000. An autograph deal with GT Sports Marketing pays Ewers $1.4 million over three years, per ESPN. He made a seven-figure agreement with Metabillia to create digital collectibles for fans, per ESPN’s Pete Thamel.  

The list of Ewers’ lucrative deals continues to grow. He even ranks second in the nation for acquiring the most NIL deals, according to a report by JustGamblers, which analyzed On3’s NIL deal tracker data from March 2021 to May 2024. 

#NIL luxury car update:

Bijan Robinson: Lambo
C.J. Stroud: Bentley
Quinn Ewers: Aston Martin pic.twitter.com/SSGFRrYLJV

— Darren Heitner (@DarrenHeitner) June 8, 2022