Top 5 richest Texas Longhorns based on NIL

3. Kelvin Banks Jr. 

Banks Jr. is arguably the most marketable Longhorn, given the buzz surrounding him as a projected top-five pick within the 2025 NFL mock drafts. With a $945,000 NIL valuation, the offensive lineman has positioned himself as a standout in the college football NIL market. 

Banks Jr. entered the 2024 season as one of the top 10 overall best college football players. His talent is a major factor behind his numerous NIL partnerships, including with Duke Cannon, Athletic Brewing Company, Bose and deals facilitated through Texas One Fund (official NIL collective of UT Athletics). 

He has the smallest following of anyone on this list with just 27,000 followers across Instagram and X. Despite his lack of a social media presence, his dominance on the field continues to boost his marketability. 

Dealership Day for several Longhorns.

Justice Finkley, Johntay Cook, Anthony Hill and Kelvin Banks all benefitting through NIL deals with Vanguard Volkswagen of North Austin today. pic.twitter.com/wTGEhWUXDi

— CJ Vogel (@CJVogel_OTF) January 13, 2023