Top 5 richest Oklahoma Sooners based on NIL

5. Billy Bowman Jr. 

In 2023, Bowman Jr.’s NIL valuation by On3 was listed under six figures – aligning with the $50,000 figure he shared with College Sports Company as his earnings from NIL. 

However, he entered the 2024 season as a top-five returning player for the Sooners. His NIL worth has more than doubled since 2023 – now equalling a projected annual value of $232,000.  

Bowman Jr. has over 65,000 followers across Instagram, TikTok and X. One of the more lucrative brand deals he’s recently shared on social media is his ambassadorship with Motorola Razr. 

“I’m a big saver,” Bowman Jr. told the College Sports Company. “I did buy these tattoos, which is pretty expensive based on who you go to. I also bought shoes. But I’m trying to invest in some things.”  

Notably, Bowman Jr. is engaged to OU softball star Jayda Coleman, who holds the highest NIL valuation among Sooner softball players. 

Here are some of the NIL deals Billy Bowman has landed so far this year 👇 pic.twitter.com/JhHyPb3yOx

— Red Dirt Media (@RedDirtMediaCo) July 19, 2023