Top 5 richest Oklahoma Sooners based on NIL

4. Taylor Tatum

Tatum’s NIL valuation has reached $239,000, underscoring his position as the nation’s No. 1 running back recruit from the 2024 cycle and as an elite baseball player. 

A key factor driving the increase in Tatum’s NIL value is his outstanding freshman season thus far. The RB’s ability to catch on quickly has afforded him substantial early exposure to help boost his projected annual dollar value.

Regarding NIL opportunities, Tatum is partnered with 1Oklahoma, where 100% of VIP subscriptions for exclusive content go directly to the athletes. 

With just 29,000 followers, Tatum has the smallest following on this list – which may explain why he hasn’t secured many brand deals. However, as a dual-sport threat for the Sooners, he is poised to have many opportunities to build upon his brand over the next four years. 

Taylor Tatum #NIL pic.twitter.com/Rpjxfbp8Tw

— Jessica Martinez (@Jessica75897817) October 10, 2024