Top 5 richest Penn State Nittany Lions based on NIL

4. Tyler Warren

Warren’s NIL valuation soared to new heights following his record-breaking performance in the Nittany Lions’ overtime win against USC. His achievements shattered Big Ten and college football records, instantly raising his NIL valuation to $511,000.

The heightened national attention also took Warren from 4,000 to 14,000 followers on Instagram. While he currently has very few brand deals, his growing following could attract more opportunities in the near future. 

“I’ve been talking about [Tyler Warren] being the best tight end in college football,” head coach James Franklin said after the game. “But the reality is he’s now part of a conversation of one of the best players in all of college football.” 

Warren is signed with Happy Valley United, Penn State’s official NIL collective. The collective has a campaign called “Retain The Roar,” which aims to raise $500,000 to help retain top talent on the Nittany Lions roster.  

NIL era, so I think it’s now appropriate to say “give him a blank check” for Tyler Warren tonight https://t.co/fWZa3wpgPl

— Colin Balas (@colinbalas4) October 12, 2024