Top 5 richest Penn State Nittany Lions based on NIL

3. Nick Singleton

Schools tried to poach the top running back with dollar signs in the offseason, but he remained loyal to the Nittany Lions – even in the face of much more lucrative NIL deals. 

“There was money put out there but Nicholas was never going to leave,” Singleton’s father, Tim, told PennLive when asked if teams reached out in the offseason… “You can go to School X and get $1 million or $800,000 or whatever. Or you can stay here. Penn State isn’t paying that, at least what I know of. But you’re happy.” 

Singleton’s NIL valuation is currently $648,000. He boasts a strong roster value and significant marketability backed by 60,000 social media followers. He’s secured lucrative NIL deals with global companies like Gatorade, Beats by Dre, Dunkin’ and more. 

Schools tried to throw big $$$ at Nick Singleton in hopes he would enter the portal this offseason. “But Nicholas was never going to leave.” Spoke to Singleton’s dad about an up and down 2023, hopes for 2024 and why the star RB stayed loyal to Penn State.https://t.co/f3fmEv0LX2 pic.twitter.com/dN2laaIF25

— Johnny McGonigal (@jmcgonigal9) August 26, 2024