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Top 5 richest Notre Dame Fighting Irish based on NIL

2. CJ Carr

Carr’s $578,000 NIL valuation is remarkably high for a freshman athlete. But he’s actually been building on his brand since high school, where he was ranked as the No. 6 quarterback in the nation. In fact, his NIL valuation had already reached $477,000 before he even arrived at Notre Dame.

His potential from high school to college has carried over – maintaining a high roster value as a possible future star for Notre Dame. Carr’s NIL worth is among the highest in the nation for college quarterbacks who aren’t starters.

His marketability is boosted by his 35,000 followers across Instagram, TikTok and X – though he’s secured only a few brand deals so far. One notable partnership is with Napleton’s Countryside Mazda, which rewarded him with a 2024 Mazda CX-5 for promoting the company. 

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