Top 10 richest college football QBs based on NIL

10. Drew Allar, Penn State Nittany Lions 

Before the 2024 season began, Allar’s NIL valuation was far below the $1 million mark. But the QB has since emerged as the long-awaited leader for the Nittany Lions. With Penn State boasting an 11-1 record and a No. 3 ranking at the conclusion of the regular season, Allar’s NIL valuation has soared to $1.8 million. 

“My mom would say I spend a lot of money,” Allar told Adam Breneman on the “Next Up” podcast last year. “But I make sure I get paid before I spend the money. Shoes and golf (are some of my biggest purchases).”

When asked why his larger purchases haven’t included something more extravagant – like a chain, for instance – Allar responded, “I could never spend $50,000 on a chain.”

Allar is the most followed Penn State football player, with 120,000 followers across Instagram, TikTok and X. He uses his platform and NIL to give back to different communities. For example, he used his Frosted Flakes NIL deal to donate money to Pennsylvania middle schools. His clothing brand deal with Kiwiclo gave back to military veterans and families. 

Big shout out to @Bose for helping me hook up the OLine up with headphones! Appreciate all the hard work these guys have put in throughout the offseason and fall camp so far! #WeAre pic.twitter.com/DoP5oTBq0r

— Drew Allar (@AllarDrew) August 16, 2023