10 richest college basketball players based on NIL in 2025
INDIANAPOLIS (BVM) – Name, image and likeness deals have forever changed college basketball, and the NCAA Tournament has become the prime opportunity for players to elevate their NIL deals on a national stage.
Talent and marketability are the name of the game, with NIL collectives and brand deals playing a crucial role in securing athletes’ financial futures.
With March Madness 2025 on the horizon, check out which 10 college basketball athletes have the highest NIL valuations. The financial data is sourced from On3, the industry’s leading index for analyzing “roster value performance, influence, exposure and deal data” to estimate the “projected annual dollar value” for these athletes.
