10 richest college basketball players based on NIL in 2025

10. Eric Dixon, Villanova Wildcats 

Dixon graduated high school in 2019, long before NIL became legal. At the time, he could have never predicted that one day he would secure an NIL valuation of $1.4 million. 

As a freshman at Villanova, Dixon averaged just three points. Now, as a graduate student, he’s averaging 23.6 points and leading the nation in scoring. Thanks to his high roster value, many of Dixon’s deals come from Villanova’s NIL collective, Friends of Nova.

– Nation’s leading scorer
– On multiple national award watch lists
– Program’s third leading scorer
– One of three Wildcats ever with 2000+ points and 800+ rebounds

And he’s not done yet. Read all about @BigEballer_ in The Dixon Docket: https://t.co/EmyJ0x6NYZ pic.twitter.com/I2LoUYCbvp

— Villanova MBB (@NovaMBB) March 4, 2025