10 richest college basketball players based on NIL in 2025

9. Paige Bueckers, UConn Huskies 

Bueckers’ $1.4 million NIL valuation is the second-highest among all women’s college basketball players. 

Bueckers holds significant roster value with her potential to be named National Player of the Year and go No. 1 in the 2025 WNBA Draft. 

Her influence is undeniable as one of the most followed college athletes in the country – boasting a staggering five million followers across all platforms. Her Instagram bio showcases some of the global brands she represents: Gatorade, Bose, Chegg, Panini America, Madisonreed, Verizon and Nike. In December, she made history by becoming the first NIL athlete to launch a shoe with Nike.

UCONN’s Paige Bueckers becomes the very first NIL athlete to release a Nike PE shoe 🔥🔥 pic.twitter.com/4GEnoFNHcr

— Nice Kicks (@nicekicks) December 2, 2024