DAZN will stream all non-national broadcasts for the Knicks and Nets in the 2026/27 season, making it the "exclusive digital home" of the MSG and YES networks. The streaming service is also expected to secure rights for at least five more teams: the Timberwolves, Cavaliers, Pacers, Spurs, and Grizzlies. Talks are ongoing with the Magic and Hornets regarding a hybrid broadcast approach. This shift arises post-Main Street Sports Group's closure, as the NBA directed 13 clubs to seek new local deals. The ultimate vision is for the NBA to establish a streaming hub for local broadcasts starting in the 2027/28 season.

By the Numbers
  • DAZN is set to carry broadcasts for at least seven NBA teams.
  • The NBA aims to secure around $1 billion annually from its digital streaming partner starting in 2027/28.
State of Play
  • DAZN has begun exclusive negotiations while other teams explore short-term agreements.
  • The NBA is targeting the establishment of its own streaming hub for the 2027/28 season.
What's Next

As negotiations progress, more teams may finalize streaming arrangements with DAZN. The NBA's focus will likely shift towards solidifying its digital streaming strategy ahead of the launch of its own hub. Expect more details on partnerships and broadcast models to emerge over the next year.

Bottom Line

The NBA is strategically positioning itself for a digital future, with DAZN leading the charge by streaming local broadcasts. Teams must adapt to new contracts in anticipation of the league's broader streaming ambitions. The upcoming season will be a critical test for DAZN, potentially shaping future regional partnerships.