College football’s 10 highest earning NIL newcomers

10. Johntay Cook II, $387K

Cook is one of the two Longhorns’ freshmen that could benefit greatly in their opening season with a near $400,000 valuation. The Texas native enters the upcoming year as the No. 7 wideout from the Class of 2023 according to 247Sports and the No. 6 player coming out of his home state. Cook has parlayed his success on the field with a solid following off of it, with over 130,000 followers on TikTok and 60,000 on Instagram.

Cook helped DeSoto High School to a state championship in his final season with the Eagles, racking up 1,530 yards and 22 touchdowns in the team’s run to the UIL-6A Division II State Championship. His $387,000 valuation slots him in as the second highest freshman wide receiver earner.