Top 10 richest men’s college basketball stars based on NIL

 9. Tyler Kolek 

The senior guard for the Marquette Golden Eagles has an NIL valuation of $771,000. 

Kolek’s NIL worth has doubled since the start of the 2023 season. That’s not a surprise considering that he’s ranked as the No. 1 guard for the season, according to The Athletic. His marketability continues to skyrocket as Marquette maintains its spot within the top five of the AP men’s college basketball poll. 

He has booked some lucrative deals even though he has the smallest social media following among the top 10 NIL earners (15,000 followers on Instagram and 2,500 on X). His NIL deals include TKO Miller Investment Banking, Who’s on Third (Milwaukee sports pub) and Daps (collectibles). 

Wrote about Tyler Kolek's NIL deal with @TKOMillerLLC because I found it very interesting on many levels: local, funny, figuring things out on the fly … and lucrative for the #mubb player.https://t.co/7o4HmZ1eXD

— Ben Steele (@BenSteeleMJS) May 2, 2023