Top 10 richest men’s college basketball stars based on NIL

 8. Trey Alexander 

The junior guard for the Creighton Bluejays has an NIL valuation of $775,000. 

Alexander wasn’t high within On3’s NIL tracking radar until the very start of the 2023 season. He’s off to a hot start – averaging 21 points, seven rebounds and seven assists in his first four games. The budding superstar is quickly increasing his social media following to add to his marketability (50,000 followers across Instagram, TikTok and X). In November, he posted about his deal with Shop Good for a signature collection. 

Trey Alexander on NIL's impact on rosters:

"It's had a big role…Right now, NIL is the best way to recruit somebody. Money talks to people and that's definitely one of those things that colleges have begun to use"

Full interview: https://t.co/wIQnSyYjYv@TrickyTrey23 #TSS pic.twitter.com/FQ7kU8cmwU

— Zach “🅂🄲🄷🅄🅉” Schumaker (@_SchuZ_) September 14, 2023