Top 5 richest Texas Longhorns based on NIL
4. Sam Hurley
Hurley is not only a Texas Longhorns track and field star, but he’s also a social media influencer and a “part-time heartthrob” with a staggering 4.9 million followers across Instagram, TikTok and X. This remarkable online presence has contributed to his $941,000 NIL valuation.
With the exception of gymnast Livvy Dunne, Hurley is the only non-football/basketball athlete to make On3’s NIL top 100 list. His marketability is evident, as demonstrated by his TurboTax advertisement on TikTok which garnered an impressive 26 million views. His other notable NIL deals include Hollister, Raising Cane’s and Polo Ralph Lauren.
“(I’m) super selective,” Hurley said (per Forbes) when explaining which brands he partners with… “My agent sends me a lot of different offers every week, every day. I only want to partner with people where I believe in the product.”
Hurley has been making smart moves with his NIL money by investing in real estate; the first property he bought was a rental condominium unit in central Austin, per Forbes. It’s clear that his future is financially secure after he graduates from UT in 2025.
NIL is turning athletes into business moguls…
What Sam Hurley is doing at Texas is awesome:
1. Top track & field recruit.
2. Built IG to 1M followers.
3. Signed notable NIL deals.
4. Investing in real estate using his NIL money (already bought and sold one property). pic.twitter.com/aoEVUtcmx5— Andrew Petcash (@AndrewPetcash) April 23, 2024
