College football’s 10 highest earning NIL newcomers

5. Jackson Arnold, $769K

The No. 4 overall quarterback from the Class of 2023 has parlayed his solid social media following with a $769,000 NIL valuation. The Texas native is joined by a host of fellow top quarterbacks alongside him in the NIL space and should have a chance to grow on his upcoming opportunities. With Dillion Gabriel set to start for the Oklahoma Sooners during the upcoming year, Arnold should find himself next in line for the starting job over the next few seasons.

Arnold enjoyed a prolific high school career that included the Texas District 5-6A Co-MVP as a junior before wrapping up his senior year with over 3,300 passing yards and 33 touchdowns. He currently ranks as the No. 33 player in current NIL valuations.