Top 10 athletes turning Instagram followers into NIL money

10. Shilo Sanders, Colorado football – Sanders could charge an estimated $12,000 per Instagram post. He has 913,000 Instagram followers and has the highest engagement rate out of any male college athlete on this list (15% of his followers react to his posts regularly).

9. Hailey Van Lith, LSU basketball – Van Lith’s fee for a coveted Instagram post is estimated at $12,000. She has consistently been one of the biggest stars in the NIL landscape. Her Instagram following of 939,000 users is bound to soar at LSU and add to her worth as a social media influencer.

8. Paige Bueckers, UConn basketball – Bueckers stands to earn an estimated $13,000 per Instagram post thanks to her 1.03 million Instagram followers. Her following would have been much higher if it wasn’t for her ACL injury in 2022. About 10% of her audience engages with her posts regularly. 

7. Travis Hunter, Colorado football – Hunter can easily set a fee of an estimated $14,000 per Instagram post. He has 1.13 million Instagram followers and he has a high engagement rate of 90,000 likes per post. One click on Instagram could pay his monthly mortgage. 

6. Hansel Enmanuel, Austin Peay basketball – Enmanuel is estimated to cash in $19,000 per Instagram post with his 1.62 million followers. He has the ability to capture an audience of all kinds to market products to because of his inspirational journey as a one-armed basketball star.